This is similar to the first wave of AI hype back in the 1980s —misleading marketing hype with clever but not truly “intelligent” technology behind it. Then there was a lot of talk about “Expert Systems”. Now there’s a lot about “Deep Learning”.

We humans don’t seem to agree on what “intelligence” really is. Many examples given are really special-purpose abilities. A few hundred years ago the ability to perform arithmetic was deemed to be a sign of intelligence. Mechanical calculators dispelled that idea. Playing a good game of chess may require intelligence, but that’s a very narrow ability. Does it generalize? Is facial recognition really a sign of “intelligence”? Even our use of language isn’t necessarily a good sign of intelligence, because people whom most of us would call unintelligent can still talk.

Maybe “Artificial Intelligence” will become worthy of the name in a third wave, if machines and algorithms can be created that meet and possibly exceed both the breadth and depth of normal human mental behavior.